New research from Parks Associates finds that Roku is the most popular brand of streaming media players, making up 43% of streaming products among homes that use those devices.
While Roku devices remain a very popular option for many consumers, Amazon-branded streaming devices like the Fire Stick 4K make up 35% of streaming media players used in the U.S., according to Parks Associates.
Meanwhile, Apple TV, Google Chromecast and other media player players make up the remaining 22%, which is surprising given those brand names and their duration in the media player market. Those companies, according to Parks, haven’t shown much growth in the market. However, that may soon change, with both Google and Apple reportedly working on updated versions of their media players with advanced features that may include smart home controls.
However, streaming media players like the Roku players, Apple TV devices, Amazon Fire Sticks and Google Chromecast are second to smart TVs, which are in 68% of U.S. internet households compared to 43% of homes using streaming media players, according to Parks Associates.
Parks Associates’ data is relatively similar to data from Pixalate, an ad fraud detection, privacy and compliance analytics platform for connected TV devices that uses dadta on global open programmatic advertising traffic to illustrate the most popular connected TV devices, which appears to include both smart TVs and streaming devices.
From the article, "Roku, Amazon Lead Streaming Media Player Market" by Zachary Comeau
“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...
In late 2014, Amazon launched the Fire TV Stick for $40. Compared to the $100 Fire TV box that launched earlier that year, the Stick had significant performance hiccups, and the first version of its r...
“Several factors contribute to OTT video service churn by consumers,” advised Brett Sappington, Senior Director of Research, Parks Associates. “In some instances, consumers are experimenting with new...
As smart home technology gets smarter, so should the way in which these innovative devices connect to the internet. Enter the San Mateo-based company Cirrent and its newly minted automatic connection...
