New research from Parks Associates finds that Roku is the most popular brand of streaming media players, making up 43% of streaming products among homes that use those devices.
While Roku devices remain a very popular option for many consumers, Amazon-branded streaming devices like the Fire Stick 4K make up 35% of streaming media players used in the U.S., according to Parks Associates.
Meanwhile, Apple TV, Google Chromecast and other media player players make up the remaining 22%, which is surprising given those brand names and their duration in the media player market. Those companies, according to Parks, haven’t shown much growth in the market. However, that may soon change, with both Google and Apple reportedly working on updated versions of their media players with advanced features that may include smart home controls.
However, streaming media players like the Roku players, Apple TV devices, Amazon Fire Sticks and Google Chromecast are second to smart TVs, which are in 68% of U.S. internet households compared to 43% of homes using streaming media players, according to Parks Associates.
Parks Associates’ data is relatively similar to data from Pixalate, an ad fraud detection, privacy and compliance analytics platform for connected TV devices that uses dadta on global open programmatic advertising traffic to illustrate the most popular connected TV devices, which appears to include both smart TVs and streaming devices.
From the article, "Roku, Amazon Lead Streaming Media Player Market" by Zachary Comeau
Viewers vote on the actions of the protagonist -- leading to one of seven endings -- using a smartphone app while the movie keeps rolling seamlessly for between 70 and 90 minutes. "This type of con...
First IoT Purchase? Security Cameras. Internet-connected security cameras are likely the first smart home purchase consumers make. So says a report from Parks Associates which notes that 9 percent of...
In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...
Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...
