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September 23, 2018
But it's obvious that Roku is feeling the heat from Amazon's aggressive push in the TV streaming (and smart TV) market. According to research from Parks Associates, Roku had the lead in streaming media market share in the US as of May 2018, but Amazon's share has been increasing.
From the article "Roku Adds Google Assistant and 2 New Players to Its Lineup" by Lauren Goode.
Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...
With the launch of the TV app on Roku, Apple expands the potential audience of Apple TV Plus significantly. Roku is the most popular streaming media platform, with 39% of the installed base of media s...
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indica...
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