Providing market intelligence for more than 35 years

In The News

Roku 4 All Set to Debut as Company Stops Updates on Old Video Streaming Devices!

According to the estimates of Parks Associates, Roku had the No.1 selling streaming devices in the US last year, with a 34% market share.

Based on the first quarter 2015 survey results for American broadband households that owned a streaming device, 37% actually had Roku gadgets with Google Chromecast at a distant second with 19%. Apple TV is at 17% share while Amazon Fire TV brings up the fourth spot at 14%.

From the article "Roku 4 All Set to Debut as Company Stops Updates on Old Video Streaming Devices!" by Arash Fekri.

Previously In The News

For Apple TV, The Price Is The Problem

In late 2014, Amazon launched the Fire TV Stick for $40. Compared to the $100 Fire TV box that launched earlier that year, the Stick had significant performance hiccups, and the first version of its r...

What's behind Netflix releasing viewing data? Flexing its muscles.

“Really it’s a chance for Netflix to set the standards and dialogue before the industry does or their competitors do,” said Paul Erickson, an analyst at Parks Associates. From the article "What's b...

What do people who don’t have smart home products want from them? Savings

Smart home devices are basically everywhere now, but some people are still holding out on inviting internet-connected appliances into their home. So what would finally get them to adopt the Internet o...

Netflix Leads US OTT Market

“Several factors contribute to OTT video service churn by consumers,” advised Brett Sappington, Senior Director of Research, Parks Associates. “In some instances, consumers are experimenting with new...