As streaming becomes more popular as a way to consume TV programming, Roku is increasing the number of homes in which its devices are used, according to a new report from Parks Associates.
In the first quarter, Roku increased it leading share of the streaming media player market in the U.S. to 37% from 30% a year ago.
The gain puts Roku further ahead of competitors including Amazon, Google and Apple.
"Roku emerged early as a U.S. market leader for streaming media players, and the company has held firmly to that position," said Glenn Hower, senior analyst at Parks Associates. "Higher-priced devices, such as the Apple TV, have not been able to keep up with low-priced and readily available Roku devices, which can be found at Walmart for as low as $29.99."
From the article "Roku’s Share of Streaming Market Rising, Says Parks Report" by Jon Lafayette.
As predicted, very few people wanted to pay up. According to Parks Associates, YouTube Premium – which includes Music Premium – no longer ranks among the top 10 streaming services in the US. Com...
The smart home is expanding beyond lights, locks, and thermostats to include new products such as smart beds, mirrors, and appliances. “Smart Home Adjacencies: Building the Ecosystem,” a new report fr...
Awareness and adoption of smart home products by everyday consumers has finally reached mass-market acceptance. According to Parks Associates, 48 percent of U.S. households with broadband intend to bu...
From May 21-23, more than 600 executives from around the world gathered in San Francisco for the 23rd annual CONNECTIONS: The Premier Connected Home Conference, hosted by leading IoT research firm Par...
