Providing market intelligence for more than 35 years

In The News

Rise of connected homes raise security concerns

And that may be just the start. Intel CEO Brian Krzanich demonstrated at CES how a connected door lock might unlock automatically when a security camera recognized the owner's face. Hosain Rahman, CEO of Jawbone, described how his company's latest Up activity tracker could automatically tell your lights to turn on when it sensed you were getting up from bed.

"I don't have to program that," said Tom Kerber, director of research at Parks Associates, a technology consulting firm. "The devices are talking to each other and making those smart decisions on your behalf."

However, the show also pointed out that as the Internet of Things is rapidly developing, it's also facing some serious challenges, most notably a lack of standards.

For years now, many Internet of Things devices haven't been able to talk to one another because they use different communications protocols. That problem has started to be solved by hub devices that can translate among devices.

But a new problem is emerging: Many different companies want to establish themselves as the primary gatekeeper for the Internet of Things, and the ability of devices to communicate with one another is starting to be more about which companies have deals with each other.

From the article "Rise of connected homes raise security concerns" by David Jackman.

Previously In The News

U.S. Households Now Watch Over 43 Hours of Video Weekly, with Half Using Free Ad-supported Services Like Pluto TV, Tubi, & More

Parks Associates, a leading market research and consulting firm, has announced significant findings about those streaming content in their latest study, “The Viewer Journey: Navigating Streaming Optio...

Report: Households Say Internet Service Meets Their Needs, Despite New Demands

Over half of homes (55%) now have smart home devices, compared with 51% in 2023, the researchers found. That finding is in keeping with similar research from Parks Associates that found that the pe...

Parks: 50% of U.S. Video-Viewing Homes Use Ad-Supported Streaming Services Weekly

About 50% of people who consume video on a viewing device (TV, computer, tablet, or phone) watch a free, ad-supported service (FAST) or ad-based video on-demand service (AVOD) at least once a week, ac...

Average Video Viewing Time Rises to 43.5 Hours Per Week in the US; Do Streamers Need More Phone-Specific Content?

New data compiled and analyzed by Parks Associates shows that average video viewing time in households in the United States has risen to 43.5 hours per week across all devices, but its numbers also sh...