Capitalizing on major sporting events also provides an opportunity for TV and cable broadcast networks to respond to competition from OTT video service providers. Given the huge viewing audiences, TV and cable broadcasters can demonstrate how they’re making use of the latest digital video technology and ushering in a new TV age.
OTT sports subscriber numbers recently rose to 16% of U.S. broadband households, according to Parks Associates’ market research released May 11. NFL Game Pass proved the most popular OTT video sports subscription at 6%. WWE Network and MLB.TV tied for second place.
From the article "Rio Olympics OTT Video Stats: NBC And Akamai Stream 3.3 Billion Minutes" by Andrew Burger.
Live video is a big deal for Facebook and the internet in general, especially when it comes to attracting the younger set, analyst firm Parks Associates found in a report published Wednesday. About 12...
But to some viewers, going a week after a dramatic cliffhanger “seems like it’s old school,” said Brett Sappington, principal analyst at Parks Associates. “For some consumers, that can be frustrati...
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
Across the span of consumer electronics, people over 55 get short shrift, often seen as caricatures of frailty or a market that doesn't look sexy in a startup's funding presentation. But the over-55 m...
