Capitalizing on major sporting events also provides an opportunity for TV and cable broadcast networks to respond to competition from OTT video service providers. Given the huge viewing audiences, TV and cable broadcasters can demonstrate how they’re making use of the latest digital video technology and ushering in a new TV age.
OTT sports subscriber numbers recently rose to 16% of U.S. broadband households, according to Parks Associates’ market research released May 11. NFL Game Pass proved the most popular OTT video sports subscription at 6%. WWE Network and MLB.TV tied for second place.
From the article "Rio Olympics OTT Video Stats: NBC And Akamai Stream 3.3 Billion Minutes" by Andrew Burger.
Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
For movie and TV studios, the big bugaboo is people illegally copying or downloading their IP. For SVOD services, it’s another form of piracy – password sharing, which cost companies $500 million worl...
There’s also plenty going on in the residential security market. A Parks Associates Research report commissioned by the Electronic Security Association and sponsored by Resideo outlined 5 top resident...
