Rising rideshare statistics offer plenty of fodder for utopian predictions of a car-free, community-focused future. But just because we’re using these services doesn’t mean we’re ready to give up on our own set of keys. According to market research firm Parks Associates’ consumer data released in 2016, 27 percent of millennials intended to buy a car within the next year, compared to 26 percent of Generation Xers (an age group that’s much more likely to be able to afford one). And surprisingly, millennials who use Uber were more likely to “strongly intend” to purchase a vehicle within the next year than their non-ridesharing peers.
From the article "Ridesharing Is Making It Harder Than Ever to Commit to a One-Car Relationship" by Kate Fane.
A new reports from Parks Associates named “Streaming Device Use and Setup in the Connected Home” takes a look at the amount of streaming entertainment that is streamed in the home, and the ways it is...
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Parks Associates research shows that 50 percent of consumers ages 50 and older in U.S. broadband households are very interested in an emergency panic button service or home emergency system. The inter...
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