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April 23, 2018
Rising rideshare statistics offer plenty of fodder for utopian predictions of a car-free, community-focused future. But just because we’re using these services doesn’t mean we’re ready to give up on our own set of keys. According to market research firm Parks Associates’ consumer data released in 2016, 27 percent of millennials intended to buy a car within the next year, compared to 26 percent of Generation Xers (an age group that’s much more likely to be able to afford one). And surprisingly, millennials who use Uber were more likely to “strongly intend” to purchase a vehicle within the next year than their non-ridesharing peers.
From the article "Ridesharing Is Making It Harder Than Ever to Commit to a One-Car Relationship" by Kate Fane.
Parks Associates research finds security dealers are branching out into new areas to bolster revenues and add applications that require or enrich professional installation and monitoring. The firm’s 1...
Parks Associates reveals that only 5% of U.S. households rely solely on traditional pay TV. Instead, smart TV apps have emerged as the new living room entertainment hub. From the article, "Analysis...
The company is still “number one,” said Elizabeth Parks, president of market research firm Parks Associates in Dallas. But it’s a shaky number one. Parks estimates that iRobot had nearly two-thirds of...
Parks Associates latest research shows 70% of US internet households report spending $100 or more per month on their electricity and 62% think the electricity costs are too high, an increase of eight...
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