Rising rideshare statistics offer plenty of fodder for utopian predictions of a car-free, community-focused future. But just because we’re using these services doesn’t mean we’re ready to give up on our own set of keys. According to market research firm Parks Associates’ consumer data released in 2016, 27 percent of millennials intended to buy a car within the next year, compared to 26 percent of Generation Xers (an age group that’s much more likely to be able to afford one). And surprisingly, millennials who use Uber were more likely to “strongly intend” to purchase a vehicle within the next year than their non-ridesharing peers.
From the article "Ridesharing Is Making It Harder Than Ever to Commit to a One-Car Relationship" by Kate Fane.
This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitu...
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Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
