Rising rideshare statistics offer plenty of fodder for utopian predictions of a car-free, community-focused future. But just because we’re using these services doesn’t mean we’re ready to give up on our own set of keys. According to market research firm Parks Associates’ consumer data released in 2016, 27 percent of millennials intended to buy a car within the next year, compared to 26 percent of Generation Xers (an age group that’s much more likely to be able to afford one). And surprisingly, millennials who use Uber were more likely to “strongly intend” to purchase a vehicle within the next year than their non-ridesharing peers.
From the article "Ridesharing Is Making It Harder Than Ever to Commit to a One-Car Relationship" by Kate Fane.
The existing Prime Music has long been a dark horse in the music-streaming market. In March, research firm Parks Associates claimed it was the most popular paid music subscription service among US bro...
Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...
Parks Associates research finds that the percentage of households with multiple OTT subscriptions has increased by 130% since 2014. In 2019, forty-six percent of US broadband households subscribe to t...
New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...
