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April 23, 2018
Rising rideshare statistics offer plenty of fodder for utopian predictions of a car-free, community-focused future. But just because we’re using these services doesn’t mean we’re ready to give up on our own set of keys. According to market research firm Parks Associates’ consumer data released in 2016, 27 percent of millennials intended to buy a car within the next year, compared to 26 percent of Generation Xers (an age group that’s much more likely to be able to afford one). And surprisingly, millennials who use Uber were more likely to “strongly intend” to purchase a vehicle within the next year than their non-ridesharing peers.
From the article "Ridesharing Is Making It Harder Than Ever to Commit to a One-Car Relationship" by Kate Fane.
In a 2023 SmartRent and Parks Associates survey, 79% of apartment residents said they wanted seamless connectivity, and 48% said they’d pay $79.99 monthly for 1 gigabit WiFi service. From the Smart...
“Consumers are increasingly willing to pay for video features and coming to expect always-on monitoring. For example, video doorbells are now the most common smart home devices, with 22% of households...
High operational costs, market saturation, and the constant need for fresh and original content strategies make it difficult for new entrants to carve out a niche or gain a foothold. Parks Associates...
According to research conducted by Parks Associates and SymphonyAI, almost 70% of content executives report that they evaluate data for each distribution service separately. From the article, "AI:...
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