The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has dropped every year during the same period, to 81 percent of broadband households in 2016.
“Data consistently shows that the perceived [lack of] value of pay-TV is always the number-one reason why people cut the cord,” Parks Associates told the San Diego Union-Tribune. But of course they’ve got new options competing for their attention. Of the 63 percent of broadband households that subscribe to video streaming services, more than half get more than one. During the 1980s, the growth of cable poached viewers from broadcast TV and the big networks. But now, the combination of broadcast TV and streaming is poaching viewers from cable.
From the article "Revenge of the Antenna" by Mark Fleischmann.
Netflix and Amazon, two of the oldest streaming services around, have subscribers that are willing to stick around the longest, with an average duration of more than four years, according to a stu...
New data from Parks Associates shows Netflix and Prime Video users have the greatest subscription loyalty of any streamers. New data released by Parks Associates shows that Netflix and Prime Video...
Despite the ongoing challenges of subscriber churn affecting all streaming video platforms, industry pioneers Netflix and Prime Video have the most loyal subs — averaging more than four years with...
Parks Associates's latest research shows 31% of U.S. households have a home security system and about 10% of all U.S. households have DIY-installed systems. These statistics, based on research conduc...
