The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has dropped every year during the same period, to 81 percent of broadband households in 2016.
“Data consistently shows that the perceived [lack of] value of pay-TV is always the number-one reason why people cut the cord,” Parks Associates told the San Diego Union-Tribune. But of course they’ve got new options competing for their attention. Of the 63 percent of broadband households that subscribe to video streaming services, more than half get more than one. During the 1980s, the growth of cable poached viewers from broadcast TV and the big networks. But now, the combination of broadcast TV and streaming is poaching viewers from cable.
From the article "Revenge of the Antenna" by Mark Fleischmann.
New research from Parks Associates reveals at the end of 4Q 2018, 28 percent of U.S. broadband households reported the presence of an active security system, up from 26 percent in 4Q 2017, with 24 per...
Parks Associates recently released new research focused on consumer privacy concerns, AI technologies in the smart home, and the smart lighting and video doorbell markets. The firm’s consumer researc...
Interest in DIY security systems is on the rise with 52 percent of households that are highly likely to purchase a security system in the next 12 months planning to buy a system that is self-installed...
What’s interesting, then, is recent data from Parks Associates that showed what a massive opportunity the industry has when it comes to pushing the latest in in-home WiFi technology. While roughly 70...
