Harry Wang, director of health and mobile product research at Dallas-based Parks Associates, agreed that some retailers are wary of spending big bucks at this stage because they are uncertain if the return on investment (ROI) will be worth it.
“It is a chicken and egg scenario where retailers want to see the results before committing more budget - but results won't be meaningful if only doing it in small scale so the learning curve will be steep,” Wang said. “We are not over that experimental hump yet.”
From the article "Retailers are using technology to make the shopping experience more convenient and personalized." by Mary Ann Azevedo.
At the moment, hospitality, retail, and even QSR brands are examining the role that voice-activated assistants could play in complementing service and sales staffs at their respective hotels and store...
William Blair upgraded Netflix, Inc. (NASDAQ:NFLX) to Outperform in August 2016 and believes there continues to be upside potential for the streaming video leader. Through William Blair's research, it...
Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...
It’s one of the biggest arms races of the 21st century—literally. Once the preserve of hardcore fitness junkies, the activity tracker industry has exploded into the mainstream and is now set to surpas...
