Harry Wang, director of health and mobile product research at Dallas-based Parks Associates, agreed that some retailers are wary of spending big bucks at this stage because they are uncertain if the return on investment (ROI) will be worth it.
“It is a chicken and egg scenario where retailers want to see the results before committing more budget - but results won't be meaningful if only doing it in small scale so the learning curve will be steep,” Wang said. “We are not over that experimental hump yet.”
From the article "Retailers are using technology to make the shopping experience more convenient and personalized." by Mary Ann Azevedo.
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30% of Samsung phone owners. The arrival of a new Apple...
Brad Russell, research director, Connected Homes, Parks Associates, said: “Canada’s security market is stable but with high attrition rates, which makes market expansion difficult, and the security pr...
Consider: the Motion Picture Association of America estimated global losses to the movie industry at $18.2 billion — and that was in 2005. CreativeFuture, citing a 2013 study by NetNames, states that...
Global energy market research and consulting firm Parks and Associates issued a whitepaper analysing the global market for the Internet of Things (IoT). The whitepaper Top 10 Consumer IoT Trends in...
