For the independent security dealer, all of these changing customer and technology profiles is already happening. The appeal of the walled garden’s closed system is convenience and usability; however, that point of distinction is being eroded by those same factors.
Parks Associates recently mapped the smart home’s competitive landscape by looking for cues and harbingers in user reviews. What Parks’ Tom Kerber found was that walled garden automation was already showing signs of dying off.
“The breadth of [open] platforms is much more substantial,” Kerber says. “It will be hard to maintain a [vertically integrated] approach, or even, for that matter, a highly curated approach, when a very open approach can provide a similar user experience and provide much more access…to whatever product you may have or want to own.”
If there’s a key takeaway from the Parks Associates study for your purposes, it is this: The move from vertically integrated to open “could happen relatively quickly,” according to Kerber. “Our recommendation to smart home platform providers, as well as service providers, is to plan for that eventuality.”
This means security dealers may need to consider offering a broader range of products, he adds.
From the article "Residential Security: Beyond the Walled Garden" by Shawn Welsh.
Netflix and Amazon, two of the oldest streaming services around, have subscribers that are willing to stick around the longest, with an average duration of more than four years, according to a stu...
New data from Parks Associates shows Netflix and Prime Video users have the greatest subscription loyalty of any streamers. New data released by Parks Associates shows that Netflix and Prime Video...
Despite the ongoing challenges of subscriber churn affecting all streaming video platforms, industry pioneers Netflix and Prime Video have the most loyal subs — averaging more than four years with...
Parks Associates's latest research shows 31% of U.S. households have a home security system and about 10% of all U.S. households have DIY-installed systems. These statistics, based on research conduc...
