For the independent security dealer, all of these changing customer and technology profiles is already happening. The appeal of the walled garden’s closed system is convenience and usability; however, that point of distinction is being eroded by those same factors.
Parks Associates recently mapped the smart home’s competitive landscape by looking for cues and harbingers in user reviews. What Parks’ Tom Kerber found was that walled garden automation was already showing signs of dying off.
“The breadth of [open] platforms is much more substantial,” Kerber says. “It will be hard to maintain a [vertically integrated] approach, or even, for that matter, a highly curated approach, when a very open approach can provide a similar user experience and provide much more access…to whatever product you may have or want to own.”
If there’s a key takeaway from the Parks Associates study for your purposes, it is this: The move from vertically integrated to open “could happen relatively quickly,” according to Kerber. “Our recommendation to smart home platform providers, as well as service providers, is to plan for that eventuality.”
This means security dealers may need to consider offering a broader range of products, he adds.
From the article "Residential Security: Beyond the Walled Garden" by Shawn Welsh.
But what makes Spain unique in Western Europe is that about half of households have broadband but not pay TV, one of the highest internet-only household rates in Europe, according to research firm Par...
“They have a unique proposition, not just compared with Netflix but also with YouTube TV or Sling,” said Hunter Sappington, an analyst with Parks Associates, in an interview with Deadline. “They have...
According to Parks Associates' research, 72% of non-pay-TV subscribers subscribe to an OTT video service, which is their primary source for content. Just less than half of broadband households in the...
Mobile payment apps have gotten off to a slow start and there have been conflicting analyses of their market potential. For instance, customer use of digital wallets stalled in the past year because t...
