For the independent security dealer, all of these changing customer and technology profiles is already happening. The appeal of the walled garden’s closed system is convenience and usability; however, that point of distinction is being eroded by those same factors.
Parks Associates recently mapped the smart home’s competitive landscape by looking for cues and harbingers in user reviews. What Parks’ Tom Kerber found was that walled garden automation was already showing signs of dying off.
“The breadth of [open] platforms is much more substantial,” Kerber says. “It will be hard to maintain a [vertically integrated] approach, or even, for that matter, a highly curated approach, when a very open approach can provide a similar user experience and provide much more access…to whatever product you may have or want to own.”
If there’s a key takeaway from the Parks Associates study for your purposes, it is this: The move from vertically integrated to open “could happen relatively quickly,” according to Kerber. “Our recommendation to smart home platform providers, as well as service providers, is to plan for that eventuality.”
This means security dealers may need to consider offering a broader range of products, he adds.
From the article "Residential Security: Beyond the Walled Garden" by Shawn Welsh.
So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The res...
The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...
Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times rout...
