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August 07, 2023
Parks Associates research says demand for smart lighting products to work with other smart home devices has quadrupled.
Smart lighting systems are growing in popularity among consumers, with adoption showing significant growth in just the last five years, according to a smart lighting consumer research report from Parks Associates.
According to Parks Associates, consumers are widely interested in reducing their energy consumption, with 40% saying they would like to use less energy but don’t how know or don’t want to make too much of an effort to do so.
In addition, nearly one-third of lighting purchase-intenders or system owners cite interoperability as an important factor in making the purchase, says Jennifer Kent, vice president of research at Parks Associates, in a statement.
Taken from the article, "Research Shows Smart Lighting Receiving Increased Consumer Interest" by Zachary Comeau
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