Approximately 26 percent of U.S. broadband households today now own a smart home device, up from 19 percent at the end of 2015, according to new Parks Associates’ research that was announced at its CONNECTIONS Summit at CES in January.
“That is a pretty significant increase, and that is notable because if you look at the lifestyle adoption, it is moving from early adopters to early majority so that transition is interesting,” Tom Kerber, Parks’ director of IoT strategy, told Security Systems News. “Any single category of product is not in the range, but collectively that it has moved past 20 percent is a milestone.”
From the article "Research Shows Continued Growth In Smart Home Market" by Paul Ragusa.
Even more pertinent, according to a survey compiled by Parks Associates, 55% of cable subscribers state that live sports is an important factor in why they are staying with expensive cable packages. T...
Pew has also reported that 68% of smartphone owners use their phone to follow along with breaking news events at least occasionally, 67% use their phone for turn-by-turn navigation while driving, and...
A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps...
The company is a leader in the streaming market—it launched an OTT (over-the-top) Internet-based streaming service in 2014. According to research firm Parks Associates, the WWE’s service is the fifth...
