Research firm Parks Associates’ most recent churn data, from its quarterly consumer survey of 8,000 US Internet households, shows that Prime Video has the lowest churn rate at 8 per cent, while streaming service Discovery+ is nearly at 43 per cent.
“Churn is part of the standard business model, but companies are working hard to minimise it and keep consumers engaged longer,” said Eric Sorensen, Director, Streaming Video Tracker, Parks Associates. “Amazon Prime Video has held the lowest churn rate for the last two years because it is included with Prime; however, Netflix continues to creep closer and reduce churn by adding more tiers of service and syndicated content.
“Streaming services are navigating a mature market where retention and referrals, as well as partnerships and brand loyalty are critical,” Sorensen added.
From the Advanced Television article, "Research: Prime Video lowest US SVoD churn rate"
Parks Associates estimates that about a quarter of the new TVs sold in 2010 were able to connect to the Internet. The same group forecasts that this will reach 76% by 2015. These predictions make sens...
The competition and innovation in the smart-thermostat space is good for consumers, who can choose a thermostat based on which features appeal to them the most, and also because the increased sensorin...
Although Nest is often touted as the most sophisticated smart-thermostat company, it is facing increased competition from other thermostat makers such as ecobee and Alarm.com that are bolstering their...
More than two years ago, Schneider Electric revamped its Wiser home energy management offering, hoping to appeal to utilities that might be eager for a comprehensive residential demand response offeri...
