Parks Associates, in partnership with Bango, has released its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry leaders across the streaming video, music, education, and productivity markets to assess the effectiveness of bundling strategies.
Parks Associates consumer research finds entertainment services lead the subscription economy for US internet households:
“Partnerships are increasingly driving acquisition and retention,” said Kristen Hanich, Research Director, Parks Associates. “Partnerships enhance brand awareness and market reach, reduce customer churn, and remove friction from the user sign-up process, in addition to increasing overall customer satisfaction.”
“Successful partnerships also don’t need to be one-off deals – investing in long-term integrations, particularly with telcos, may pay dividends,” Hanich concluded.
From the Advanced Television article, "Research: Bundles driving acquisition and retention"
“The missing piece in the over-the-top video market is local programming,” said Ren Bond, a research analyst at Parks Associates who focuses on online video. “It's the one thing that no company has ma...
“The missing piece in the over-the-top video market is local programming,” said Ren Bond, a research analyst at Parks Associates who focuses on online video. “It's the one thing that no company has ma...
Thirty-eight percent of broadband households in the United States have “very strong intentions” to buy a smart home device in 2016, according to a new report by research firm Parks Associates, based h...
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