Parks Associates’ Home Services Dashboard, an ongoing research project analyzing consumer surveys of 8,000 US Internet households, reveals ARPU for traditional services bundled with home Internet increased in Q3 2024 compared to the same quarter in 2023.
“ARPU for bundled services is increasing, while overall adoption of bundles with value-added services such as streaming video or smart adaptive Wi-Fi has declined – as of Q3 2024, only 57 per cent of US Internet household had a value-added bundle, versus 61 per cent in 2023,” said Kristen Hanich, Research Director, Parks Associates.
“Bundling serves a valuable role in increasing customer satisfaction and loyalty, while also driving up ARPU in a way that benefits the customer,” Hanich added. “Consumers tend to get better pricing with bundled services than with separate ones. Decreasing adoption of value-added service bundles suggests growing price sensitivity as well as some customers willing to go without.”
From the Advanced Televison article, "Research: ARPU for US bundled services increasing"
The Smart Changing Pad, temporarily discounted to $199 and slated to ship in December, is one of a series smart devices aimed at young parents. Kodak, for instance, released a high-definition baby mon...
There's a wide range of devices to be aware of when you move in to a smart home, including door locks, alarms, security cameras, garage-door openers, lighting systems, smoke detectors, and irrigation...
It's still early days for the new Apple TV, which started shipping Oct. 30. The new device has an upgraded remote and app store that allows gaming, live sporting events and Siri-enabled search. Sal...
According to market data (Parks Associates 2015), global OTT video subscription revenues are forecasted to increase from $9 billion in 2014 to $19 billion in 2019. From the article "BRIEF-Net Insig...
