Parks Associates’ Home Services Dashboard, an ongoing research project analyzing consumer surveys of 8,000 US Internet households, reveals ARPU for traditional services bundled with home Internet increased in Q3 2024 compared to the same quarter in 2023.
“ARPU for bundled services is increasing, while overall adoption of bundles with value-added services such as streaming video or smart adaptive Wi-Fi has declined – as of Q3 2024, only 57 per cent of US Internet household had a value-added bundle, versus 61 per cent in 2023,” said Kristen Hanich, Research Director, Parks Associates.
“Bundling serves a valuable role in increasing customer satisfaction and loyalty, while also driving up ARPU in a way that benefits the customer,” Hanich added. “Consumers tend to get better pricing with bundled services than with separate ones. Decreasing adoption of value-added service bundles suggests growing price sensitivity as well as some customers willing to go without.”
From the Advanced Televison article, "Research: ARPU for US bundled services increasing"
Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...
According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...
Brett Sappington, senior research director and principal analyst at Parks Associates, added that the transactional market for video, Vudu’s core business, has begun eroding as movie studios no longer...
Streaming services, of course, have been challenging the Hollywood status quo for years. Netflix began streaming movies and television shows in 2007 and has grown into a giant, spending $12 billion on...
