Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households report familiarity with at least one AI technology, such as tools like ChatGPT or AI-powered image editors like Lensa.
The Rise of AI: Consumer Perspectives notes that 40 per cent of US internet households regularly use an AI tool for a personal, professional, or educational purpose, while 69 per cent are concerned with the data and privacy implications of AI use.
“AI tools can be chatbots, image generators, translators, and editors, among others,” commented Sarah Lee, Research Analyst, Parks Associates. “They can serve a variety of functions, customized to each person’s individual needs, to improve the experience for media creators, marketers and end users.”
“The ability to evolve in the face of new technologies and challenges is an essential skill for success — adaptability is crucial to remain competitive, especially in such an unpredictable landscape,” added Lee. “Companies and individuals who do not start experimenting with AI will be left behind by those that do.”
From the Advanced Television article, "Research: 47% of US familiar with AI tech"
Cloud DVR has begun to take hold worldwide, thanks to its ability to offer potentially infinite recording and time/place shifted content to subscribers, far beyond the storage offered by the home Set-...
Amazon's Fire TV set-top box is more popular than Apple TV, according to the latest survey from Parks Associates. Roku, however, is still the king of the digital streaming space. Parks Associates l...
Any developers building apps for HomeKit have to use the same safety guidelines as the device makers themselves — this means they need clear, overt privacy policies and must follow Apple's guidelines...
It makes sense for the phenomenon to be so widespread: after all, why would two roommates or family members or even good friends have separate video streaming accounts when they can share a subscripti...
