Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households report familiarity with at least one AI technology, such as tools like ChatGPT or AI-powered image editors like Lensa.
The Rise of AI: Consumer Perspectives notes that 40 per cent of US internet households regularly use an AI tool for a personal, professional, or educational purpose, while 69 per cent are concerned with the data and privacy implications of AI use.
“AI tools can be chatbots, image generators, translators, and editors, among others,” commented Sarah Lee, Research Analyst, Parks Associates. “They can serve a variety of functions, customized to each person’s individual needs, to improve the experience for media creators, marketers and end users.”
“The ability to evolve in the face of new technologies and challenges is an essential skill for success — adaptability is crucial to remain competitive, especially in such an unpredictable landscape,” added Lee. “Companies and individuals who do not start experimenting with AI will be left behind by those that do.”
From the Advanced Television article, "Research: 47% of US familiar with AI tech"
As new smartphone customers become harder to find in the U.S. mobile market, carriers are shifting their operational focus from growth in average revenue per user growth to churn management, according...
That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...
But the trend toward live online subscriptions is expected to accelerate, which is why companies are diving in. One of the selling points for online video providers is that it is easy to sign up. C...
According to Parks Associates, a market research firm, 63 percent of U.S. households with broadband connections subscribed to at least one over-the-top video service at the end of September, up from 5...
