Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households report familiarity with at least one AI technology, such as tools like ChatGPT or AI-powered image editors like Lensa.
The Rise of AI: Consumer Perspectives notes that 40 per cent of US internet households regularly use an AI tool for a personal, professional, or educational purpose, while 69 per cent are concerned with the data and privacy implications of AI use.
“AI tools can be chatbots, image generators, translators, and editors, among others,” commented Sarah Lee, Research Analyst, Parks Associates. “They can serve a variety of functions, customized to each person’s individual needs, to improve the experience for media creators, marketers and end users.”
“The ability to evolve in the face of new technologies and challenges is an essential skill for success — adaptability is crucial to remain competitive, especially in such an unpredictable landscape,” added Lee. “Companies and individuals who do not start experimenting with AI will be left behind by those that do.”
From the Advanced Television article, "Research: 47% of US familiar with AI tech"
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...
"Plans from Xfinity Mobile and Spectrum Mobile are generally much less expensive than comparable plans from the major mobile brands," says Kristen Hanich, senior analyst at the market research firm Pa...
For movie and TV studios, the big bugaboo is people illegally copying or downloading their IP. For SVOD services, it’s another form of piracy – password sharing, which cost companies $500 million worl...
