Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households report familiarity with at least one AI technology, such as tools like ChatGPT or AI-powered image editors like Lensa.
The Rise of AI: Consumer Perspectives notes that 40 per cent of US internet households regularly use an AI tool for a personal, professional, or educational purpose, while 69 per cent are concerned with the data and privacy implications of AI use.
“AI tools can be chatbots, image generators, translators, and editors, among others,” commented Sarah Lee, Research Analyst, Parks Associates. “They can serve a variety of functions, customized to each person’s individual needs, to improve the experience for media creators, marketers and end users.”
“The ability to evolve in the face of new technologies and challenges is an essential skill for success — adaptability is crucial to remain competitive, especially in such an unpredictable landscape,” added Lee. “Companies and individuals who do not start experimenting with AI will be left behind by those that do.”
From the Advanced Television article, "Research: 47% of US familiar with AI tech"
Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times rout...
A new study of smart home device owners conducted by Parks Associates in the US has found that 12pc never have their technical problems solved, compared with 5pc in the previous three years. “Stron...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
According to Parks Associates' research, 72% of non-pay-TV subscribers subscribe to an OTT video service, which is their primary source for content. Just less than half of broadband households in the...
