Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households report familiarity with at least one AI technology, such as tools like ChatGPT or AI-powered image editors like Lensa.
The Rise of AI: Consumer Perspectives notes that 40 per cent of US internet households regularly use an AI tool for a personal, professional, or educational purpose, while 69 per cent are concerned with the data and privacy implications of AI use.
“AI tools can be chatbots, image generators, translators, and editors, among others,” commented Sarah Lee, Research Analyst, Parks Associates. “They can serve a variety of functions, customized to each person’s individual needs, to improve the experience for media creators, marketers and end users.”
“The ability to evolve in the face of new technologies and challenges is an essential skill for success — adaptability is crucial to remain competitive, especially in such an unpredictable landscape,” added Lee. “Companies and individuals who do not start experimenting with AI will be left behind by those that do.”
From the Advanced Television article, "Research: 47% of US familiar with AI tech"
New data from Parks Associates shows that most viewers are cutting back their budgets with ad plans, though many are also cutting back on the number of subscriptions. Every major streaming service...
According to a new Broadband Market Tracker from Parks Associates, FWA adoption through a mobile network operator hit 7.8 million U.S. residential home internet connections in the first quarter 2024....
Multifamily companies that deploy smart thermostats in common areas of their properties report energy cost savings of 18% to 20% annually and 20% to 30% reduction in energy use, according to a new whi...
The data is relatively similar to U.S. data from consumer technology market research firm Parks Associates, which also found Samsung in the lead for the U.S. market, but at a much higher rate of 35%....
