Findings from technology research firm Parks Associates’ report, ATSC 3.0: Impact and Opportunity for Video Services, reveal that 20 per cent of US Internet households own a television antenna and 12 per cent don’t have an antenna but plan to purchase one in the next six months.
“The percentage of antenna owners has remained steady over the last few years, creating a stable audience for broadcasters at a time when they are losing revenues from lost retransmission fees as consumers abandon pay-TV for streaming services,” said Alan Bullock, Sr. Contributing Analyst, Parks Associates. “ATSC 3.0 has the potential to pump new life into broadcast TV.”
According to Parks Associates research, TV antenna owners report watching about 6.4 hours of over-the-air (OTA) programming per week, second only to subscription-based video-on-demand streaming (7.6 hours per week). Among nearly 30 per cent of antenna owners, OTA is the preferred method of watching live news, while approximately 20 per cent prefer OTA to watch live sports and TV shows and movies. The ATSC 3.0 standard could improve the experiences for these viewers, and attract new OTA viewers, by enabling higher quality video, enhanced audio, and interactive capabilities.
From the article, "Research: 20% US households own TV antenna" from Advanced Television
Smart thermostats are an increasingly popular purchase for home and business owners. According to data from Parks Associates, smart thermostats account for more than 40 percent of the nearly 10 millio...
More than 40 million U.S. vehicles will be connected to the Internet by the end of this year, according to Parks Associates. And it looks like that’s just the start, with the number climbing steadily...
The revamp aims to invigorate viewer interest in Sling TV amid a growing roster of online video services, including forthcoming offers from Apple Inc. and AT&T Inc. Dish doesn’t disclose its Sling sub...
The revamp aims to invigorate viewer interest in Sling TV amid a growing roster of online video services, including forthcoming offers from Apple and AT&T. Dish doesn't disclose its Sling subscriber c...
