Parks Associates reports a continued wave of subscription service uptake among US households, led by streaming video, retail memberships, and streaming audio, while 20 per cent of households have a gaming subscription, outpacing gym memberships.
Parks Associates recently released a consumer study of 8,000 US internet households, Subscription Memberships and Bundling: Shopping, Video, Gaming, Mobile.
“The evolution of hardware to a service model and demand to drive engagement and loyalty for brands through apps are driving the rise of subscription services,” said Jennifer Kent, Vice President, Research, Parks Associates. “On the streaming audio side, market leader Spotify’s premium adoption is as high as that of Discovery+, the ninth highest video OTT subscription service.”
“Competitive pressure will force market challengers to forge stronger ties, e.g., Walmart Plus and Paramount Plus. Subscription bundlers should seek offerings that span entertainment, productivity, and convenience,” added Kent.
From the Advanced Television article, "Research: 20% of US homes subscribe to gaming service"
Google Assistant, along with other voice-control platforms like Amazon Alexa and Apple Siri, is gaining steam as a smart home control solution. According to a study by Parks Associates, consumer adopt...
According to Parks Associates, more the 12 million households will have a smart water leak detector, more than 40 million will have a smart thermostat, nearly 50 million will have a smart light bulb,...
In-home broadband has become "the fourth utility" in United States households, many of which have multiple connected devices and viewing screens. More than 85 percent of U.S. homes have broadband serv...
A recent Parks Associates market snapshot noted the explosion of smart home services, with more than one-quarter of U.S. broadband households reporting to own at least one connected device, a number s...
