Parks Associates shares its latest Consumer Insights Dashboard, which tracks adoption, purchases, and demand across most common consumer electronics products
“Samsung continues to lead smart TV adoption, and it currently comprises over one-fourth of all consumers’ primary smart TVs in the U.S.,” says Paul Erickson, director, research, Parks Associates. “While smart TV adoption is at all-time highs, there may be short-term saturation and conservatism in effect while consumer smart TV purchasing settles following dramatic increases in 2020. Sony still managed to grow in purchasing — despite downturns for the traditional top three brands — which may be related to its first-mover release of new Google TV Bravia models over 2021.”
From the article "Research: Sony’s Share Of Smart TV Purchases Grew In 2021."
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It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumer...
“Netflix should continue to be vigilant and observant of consumer response as it builds out its still-nascent games portfolio, but I don’t believe it should be overly concerned,” said Parks Associates...
