Parks Associates research reveals that most owners report experiencing a false alarm in the past 12 months.
Parks Associates research reports that siren, phone call, and in-app alerts are the most preferred alert methods regardless of device ownership.
Chris White is Senior Analyst, Parks Associates.
From the article, "Research: Residential Security Demand & Preferences for New Alerts" by Chris White.
Meanwhile, connected TV viewing continues to increase, and connected TV apps are playing a role in driving the growth. Research firm Parks Associates teamed up with online video shop Ooyala to study v...
Besides smartwatches, other IoT devices win the attention of millennials. In a survey of 1,300 U.S. adults conducted by Parks Associates for Coldwell Banker, 61% of millennials expressed an interest i...
According to new research from Parks Associates, 71% of consumer electronics buyers only consider one brand when when making a purchase. Factoring into that consideration (or lack thereof) is price (w...
Parks Associates estimates that worldwide revenues from OTT subscription revenues will double to $30 billion in 2020 from $15 billion in 2015. It also says OTT video subscriptions have increased by 12...
