Parks Associates research reveals that most owners report experiencing a false alarm in the past 12 months.
Parks Associates research reports that siren, phone call, and in-app alerts are the most preferred alert methods regardless of device ownership.
Chris White is Senior Analyst, Parks Associates.
From the article, "Research: Residential Security Demand & Preferences for New Alerts" by Chris White.
According to Parks Associates, nearly a third of security dealers sold DIY systems in 2023, and 10% of U.S. homes own a DIY security system. From the article, "Nice Reaffirms Support for Dealers Am...
Security dealers are looking to new areas to bolster their revenues, and that includes DIY systems, according to consumer technology and smart home research firm Parks Associates. According to Jaso...
Landing NFL Sunday Ticket was a major factor in YouTube TV’s subscription growth, maintained Eric Sorensen, director for the streaming video tracker at Parks Associates, a market research and consulti...
Tiers with advertising could help stem the loss of financially challenged subscribers from platforms, since according to a Parks Associates study, three out of ten American households unsubscribe from...
