Parks Associates research reveals that most owners report experiencing a false alarm in the past 12 months.
Parks Associates research reports that siren, phone call, and in-app alerts are the most preferred alert methods regardless of device ownership.
Chris White is Senior Analyst, Parks Associates.
From the article, "Research: Residential Security Demand & Preferences for New Alerts" by Chris White.
And in a 2023 SmartRent and Parks Associates survey, renters ranked WiFi as their third priority, tied with laundry facilities and following only rent and safety. From the blog, "The Best WiFi Solu...
A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...
Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...
“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates. “Video con...
