Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens.
“For years, the television has been the stronghold for the traditional TV industry,” said Parks Associates. “Today, more televisions are connected to the Internet than ever, either directly or through connected devices like game consoles or streaming media players, such as Roku or Apple TV. The fact that one-half of broadband households watch Internet video on a television shows that we are well past a tipping point. The market has fundamentally changed.”
From the article "Research: over 50% of U.S. broadband households stream content on TV screens" by Adam Flomenbaum.
Roku and Amazon are the two largest streaming platforms, by far, with a combined 33% market share, according to Parks Associates, and Max isn't available on either. It is viewable on the two way small...
“Smart appliance adoption is growing among US broadband households. Thirteen percent of US broadband households now own a smart appliance and smart microwaves are a leading category. Voice control is...
Parks Associates shares its latest Consumer Insights Dashboard, which tracks adoption, purchases, and demand across most common consumer electronics products “Samsung continues to lead smart TV ado...
New Parks Associates research in the firm’s Smart Home Tracker found that smart home mainstays are strengthening their offerings by acquiring smaller companies with deep expertise. Parks Associates...
