How big of a selling point, you may ask? Enough that over two thirds of consumers in a recent Parks Associates study said they are interested in a warranty service when they purchase a professionally installed security system.Ahead of the show (the word barely covers what CES is – a city-wide exposition that takes up endless floors in high-rise hotels, not just exhibition halls), Parks Associates revealed television purcha...
“The news channels have always seen their revenue driven by major news events, many of which are unplanned, but elections are an exception because they are predictable,” Baine says. “This year, the ca...
Parks Associates unveiled four new reports today, focusing on the Internet of Things (IoT) cloud platforms, broadband provider strategies, the business of streaming music apps, and crossover opportuni...
According to Parks Associates, security cameras are the most popular smart home devices, and more than 40 percent of people who own one access the devices daily or almost daily through an app. So X...
