How big of a selling point, you may ask? Enough that over two thirds of consumers in a recent Parks Associates study said they are interested in a warranty service when they purchase a professionally installed security system.More than 70% of security dealers in the United States offer services beyond traditional monitoring as these firms continue exploring ways to strengthen service bundles and differentiate in an increas...
The annually published “Security Dealer Survey” by Parks Associates, a market research and consulting company that covers the residential security industry from both a consumer and dealer perspective,...
As the connected home ecosystem continues to grow and the technical complexity of broadband households increases, the technical support needs of consumers change. Currently consumers own an average of...
Parks Associates recently released a study that uncovered household spending on subscription over the top (OTT) services has been stagnant for the past three years. Average spending on these services...
