Providing market intelligence for more than 35 years

In The News

Research: Global Mobile Data Revenues To Reach $630 Billion By 2020

A new Parks Associates report is projecting that global mobile data revenue will increase from $386 billion in 2015 to $630 billion in 2020. North America and Western Europe will see only minimal growth and the Asia & Pacific region will reportedly see the most. Cable operators are promoting WiFi hotspots, and roughly 70 percent of U.S. mobile consumers are interested in WiFi-only data plans, according to the study.

From the article "Research: Global Mobile Data Revenues To Reach $630 Billion By 2020" by Laura Hamilton.

Previously In The News

Synamedia sees pay TV driving growth for 3-4 years before IPO

Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...

Will the box office ever come back?

The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indica...

More than 200 OTT services active in the U.S. market, research group says

Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...

Streaming wars will force media companies to choose between pricey subscriptions and ads

Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...