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July 10, 2016
A new Parks Associates report is projecting that global mobile data revenue will increase from $386 billion in 2015 to $630 billion in 2020. North America and Western Europe will see only minimal growth and the Asia & Pacific region will reportedly see the most. Cable operators are promoting WiFi hotspots, and roughly 70 percent of U.S. mobile consumers are interested in WiFi-only data plans, according to the study.
From the article "Research: Global Mobile Data Revenues To Reach $630 Billion By 2020" by Laura Hamilton.
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