The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part of the Tracker’s ongoing analysis of top industry and consumer trends in the OTT video space.
Parks Associates consumer research finds 68 per cent of Internet households watch NFL games throughout the season, making football the most widely watched sport in the US. NFL+ aims to capitalise on that popularity with an SVoD service that offers access to live local and primetime games, NFL Network shows on-demand
“The NFL+ service included out-of-market preseason games but viewable only on mobile devices,” notes Eric Sorensen, Senior Contributing Analyst, Parks Associates. “Now, with the start of the NFL season, many fans are frustrated with local blackouts on the service. An NFL+ subscription does not guarantee access to every game, but Twitter reactions show the NFL must do a better job of informing fans of the extent and limitations of the product.”
“The newly minted NFL+ app opens the possibility that all games could be streamed direct-to-consumer in the future, but the long-term nature of rights deals means an aggregated fan experience is unlikely in the near term,” advises Tam Williams, Marketing Associate, Parks Associates.
From the article, "Research: 68% US homes watch NFL."
On the Yahoo side - there’s a collection of content resources as well, such as Yahoo Sports, Yahoo Finance, Yahoo Music, Yahoo Movies, Yahoo Weather, Yahoo News, Yahoo Answers and Yahoo Games. Yahoo c...
According to research from Parks Associates, a fifth of broadband US households have cancelled at least one over-the-top (OTT) video service in the past 12 months, up two percentage points from a year...
Parks Associates recently found that Amazon has moved into a virtual tie with Google at 22% of sales for streaming media players (Roku claims the top spot). Apple TV comes in at fourth place with 20%...
Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...
