More than 310 million connected households will at least one OTT service by 2024, according to a new report from Parks Associates.
The report, OTT Video Services: Disruptive Globalization, estimates approximately 200 million households had at least one OTT service at home at the end of 2018.
“The U.S. leads in adoption of subscription OTT services, but other regions are experiencing significant growth as new services expand across borders,” said Parks Associates. “Content producers and OTT service providers want to capture audiences, and revenues, worldwide. As a result, Western Europe and other global markets will experience more rapid subscriber growth than North America over the next few years.”
From the article "Research: 310 Million Global Connected Households to Have at Least One OTT Service by 2024" by Stephanie Prange.
A recent article in Multichannel News provided new findings from Parks Associates showing that 40 percent of U.S. pay TV subscribers used TV Everywhere options in 2015, up from 22 percent in 2013. "TV...
Another recent Parks Associates report found that 70 percent of U.S. security dealers currently install or plan to install some type of interactive smart-home device or system within their residential...
Less than half of caregivers with a smartphone use apps aimed at caregivers, according to a report by Parks Associates. — MobiHealthNews From the article "Morning Read: Pharma Changes Afoot As Vale...
A recent study conducted by Parks Associates confirmed the growing popularity of smart devices in the U.S. home security market. The study found that the sale of wireless home security products is on...
