Smart home devices are very popular and can contribute mightily to satisfaction with multi dwelling unit living, according to a white paper from Parks Associates and Cox Communities.
In July, 2021, Parks Associates found that 40% of MDU renters were interested in having broadband and rent bundled and that 77% of these respondents would pay higher rent to be able to do that.
From the article, "Report: Smart Homes are Home Sweet Home for MDUs" by Carl Weinschenk.
Meanwhile, connected TV viewing continues to increase, and connected TV apps are playing a role in driving the growth. Research firm Parks Associates teamed up with online video shop Ooyala to study v...
Besides smartwatches, other IoT devices win the attention of millennials. In a survey of 1,300 U.S. adults conducted by Parks Associates for Coldwell Banker, 61% of millennials expressed an interest i...
According to new research from Parks Associates, 71% of consumer electronics buyers only consider one brand when when making a purchase. Factoring into that consideration (or lack thereof) is price (w...
Parks Associates estimates that worldwide revenues from OTT subscription revenues will double to $30 billion in 2020 from $15 billion in 2015. It also says OTT video subscriptions have increased by 12...
