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April 12, 2024
Over half of homes (55%) now have smart home devices, compared with 51% in 2023, the researchers found.
That finding is in keeping with similar research from Parks Associates that found that the percentage of homes that own one to three smart devices was rising.
From the article, "Report: Households Say Internet Service Meets Their Needs, Despite New Demands" by Carl Weinschenk
One of the secrets of Roku's success has been its expansion beyond its roots as a set top box maker (a term the company tries to avoid). To do this, Roku CEO Anthony Wood built a loyal customer follow...
Smart TVs are becoming more of a norm now than ever before as a younger generation of Americans continues to rely more on streaming services than traditional television, according to research from Par...
COVID-19 restrictions have changed habits, commented Steve Nason, research director at Parks Associates in Marketplace. "Consumers are captive right now, they're in their homes," he said. That's not l...
Fox Nation has an estimated 200,000 to 300,000 subscribers, according to Parks Associates research. But Bloomberg reported earlier this year that Fox is trying to expand its reach to make it a more po...
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