Over half of homes (55%) now have smart home devices, compared with 51% in 2023, the researchers found.
That finding is in keeping with similar research from Parks Associates that found that the percentage of homes that own one to three smart devices was rising.
From the article, "Report: Households Say Internet Service Meets Their Needs, Despite New Demands" by Carl Weinschenk
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".
Apple’s share of the streaming device space shrank 3% year over year in the third quarter, when it captured 9% of the domestic market, according to Parks Associates. Comparatively, Roku and Fire T...
Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...
