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April 12, 2024
Over half of homes (55%) now have smart home devices, compared with 51% in 2023, the researchers found.
That finding is in keeping with similar research from Parks Associates that found that the percentage of homes that own one to three smart devices was rising.
From the article, "Report: Households Say Internet Service Meets Their Needs, Despite New Demands" by Carl Weinschenk
According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...
PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View:...
There were 221 active over-the-top (OTT) services in the US in 2018, up from 199 in 2017, per Parks Associates. And this figure is slated to increase as Disney, WarnerMedia, NBCUniversal, launch their...
Research firm Parks Associates claims that the content of a streaming video service is less important than the user interface design and how easy it is to find something to watch. The report comes ahe...
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