Over half of homes (55%) now have smart home devices, compared with 51% in 2023, the researchers found.
That finding is in keeping with similar research from Parks Associates that found that the percentage of homes that own one to three smart devices was rising.
From the article, "Report: Households Say Internet Service Meets Their Needs, Despite New Demands" by Carl Weinschenk
And in a 2023 SmartRent and Parks Associates survey, renters ranked WiFi as their third priority, tied with laundry facilities and following only rent and safety. From the blog, "The Best WiFi Solu...
A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...
Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...
“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates. “Video con...
