“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates.
“Video consumption on a cell phone continues to rise—excluding social video sources, US internet households spend 6.5 hours per week watching video a smartphone and 3.9 hours on a tablet. TVs are still the main video-viewing device, but platform usage continues to diversify.”
This falls in line with a report from Parks Associates published in October 2023 that found many consumers have been cutting back on paid streaming services, with the annual churn rate for services like Netflix and Disney+ sitting at 47% as household spending on subscriptions have declined by 25% compared to 2021 numbers.
“The flexibility and convenience that on-demand services offer is highly appealing to viewers, but many households enjoy a balance between finding something to watch and watching what they find,” Lee said.
“Given the popularity of FAST and user-generated content, consumers may soon decide they do not need to subscribe to as many services as they do now.”
From the article, "Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps" by Nick Boever
As more U.S. broadband households adopt connected devices, the need for support services will rise. According to a Parks Associates white paper, smart home products and systems will generate over seve...
Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. Gamers require a broadband connection to handle the latency-sensit...
Brett Sappington, director of Research for Parks Associates, said in a research note that AT&T's move makes sense as it reflects the fact that users are leveraging their broadband connection to not on...
The Amazon Echo (more commonly known as “Alexa” based on the keyword voice command that triggers the female-sounding response) came on the market in November of 2014 to generally positive acclaim. The...
